Knowledge, attitude and practice towards blockchain potential for digital marketing: scale development and validation

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dc.contributor.authorKumar, V.
dc.date.accessioned2025-02-07T15:35:21Z
dc.date.available2025-02-07T15:35:21Z
dc.date.issued2025
dc.identifier.citationMahmoud, A.B., Kumar, V., Berman, A., Elhajjar, S., & Fuxman, L. (2025). Knowledge, attitude and practice towards blockchain potential for digital marketing: scale development and validation. European Journal of Marketing, https://doi.org/10.1108/EJM-12-2023-0911
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9476
dc.language.isoen
dc.publisherEmerald Group Publishing Ltd.
dc.titleKnowledge, attitude and practice towards blockchain potential for digital marketing: scale development and validation
dc.typeArticle

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