A study on in-app mobile advertising: Exploring advertising value, flow and personalization

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dc.contributor.authorKaramchandani, Shikha
dc.contributor.authorVasavada-Oza, Falguni
dc.date.accessioned2025-02-22T12:27:54Z
dc.date.available2025-02-22T12:27:54Z
dc.date.issued2021
dc.identifier.citationA study on in-app mobile advertising: Exploring advertising value, flow and personalization [Conference Abstract]. In S. Sarangi., M. Pathak-Shelat., D. Kallol., & N. Mohanty (Eds.), ICMC 2021: MICA’s 07th International Communication Management Conference. (pp. 116-117). Ahmedabad: Excel India Publishers.
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9791
dc.language.isoen
dc.publisherExcel India Publishers
dc.titleA study on in-app mobile advertising: Exploring advertising value, flow and personalization
dc.typeOther

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