Exploring the dark side of AI and its influence on consumer emotion
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Date
2024
Authors
Jain, Varsha
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Publisher
Wiley-Blackwell Publishing Ltd.
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Citation
Bhardwaj, S., Jain, V., Mahapatra, D., & Sindhwani, R. (2024). Exploring the dark side of AI and its influence on consumer emotion. Journal of Consumer Behaviour, https://doi.org/10.1002/cb.2431