Exploring the dark side of AI and its influence on consumer emotion

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dc.contributor.authorJain, Varsha
dc.date.accessioned2024-11-15T08:02:35Z
dc.date.available2024-11-15T08:02:35Z
dc.date.issued2024
dc.identifier.citationBhardwaj, S., Jain, V., Mahapatra, D., & Sindhwani, R. (2024). Exploring the dark side of AI and its influence on consumer emotion. Journal of Consumer Behaviour, https://doi.org/10.1002/cb.2431
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8700
dc.language.isoen
dc.publisherWiley-Blackwell Publishing Ltd.
dc.titleExploring the dark side of AI and its influence on consumer emotion
dc.typeArticle

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