Transformation of metrics and analytics in retailing: The way forward by V. Kumar

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2021

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Elsevier

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Kumar, V., & Venkatesan, R. (2021). Transformation of metrics and analytics in retailing: The way forward. Journal of Retailing, 97(4) 496-506. https://doi.org/10.1016/j.jretai.2021.11.004

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http://ir.mica.ac.in/handle/123456789/7990

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