Transformation of metrics and analytics in retailing: The way forward by V. Kumar

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dc.contributor.authorKumar, V.
dc.date.accessioned2024-07-05T10:47:03Z
dc.date.available2024-07-05T10:47:03Z
dc.date.issued2021
dc.identifier.citationKumar, V., & Venkatesan, R. (2021). Transformation of metrics and analytics in retailing: The way forward. Journal of Retailing, 97(4) 496-506. https://doi.org/10.1016/j.jretai.2021.11.004
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7990
dc.language.isoen
dc.publisherElsevier
dc.titleTransformation of metrics and analytics in retailing: The way forward by V. Kumar
dc.typeArticle

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