Banking on humour : studying the effectiveness of humor in advertising for the BFSI sector taking SBI as a case study

Thumbnail Image

Files

2010093.pdf (697.8 KB)

Date

2012

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

Citation

URI

http://ir.mica.ac.in/handle/123456789/5941

Collections

Dissertations and Thesis