Banking on humour : studying the effectiveness of humor in advertising for the BFSI sector taking SBI as a case study

Simple item page
dc.contributor.advisorRohit Trivedi
dc.contributor.authorBhadoria, Divyanshu Mahesh
dc.date.accessioned2024-01-04T17:17:55Z
dc.date.available2024-01-04T17:17:55Z
dc.date.issued2012
dc.format.extent45p.
dc.identifier.other3488
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5941
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2010093
dc.titleBanking on humour : studying the effectiveness of humor in advertising for the BFSI sector taking SBI as a case study
dc.typeThesis
dcterms.identifier659.1 BHA

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
2010093.pdf
Size:
697.8 KB
Format:
Adobe Portable Document Format
Download

Collections

Dissertations and Thesis