Determinants of positive consumer affect toward luxury brands’ social media posts on sustainability: A fsQCA approach
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Date
2024
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Elsevier
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Eastman, J.K., Shin, H., Jain, V., & Wang, X. (2024). Determinants of positive consumer affect toward luxury brands’ social media posts on sustainability: A fsQCA approach. Journal of Business Research, 183, https://doi.org/10.1016/j.jbusres.2024.114871