Determinants of positive consumer affect toward luxury brands’ social media posts on sustainability: A fsQCA approach

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dc.contributor.authorJain, Varsha
dc.date.accessioned2024-08-01T16:59:10Z
dc.date.available2024-08-01T16:59:10Z
dc.date.issued2024
dc.identifier.citationEastman, J.K., Shin, H., Jain, V., & Wang, X. (2024). Determinants of positive consumer affect toward luxury brands’ social media posts on sustainability: A fsQCA approach. Journal of Business Research, 183, https://doi.org/10.1016/j.jbusres.2024.114871
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8191
dc.language.isoen
dc.publisherElsevier
dc.titleDeterminants of positive consumer affect toward luxury brands’ social media posts on sustainability: A fsQCA approach
dc.typeArticle

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