Relating entertainment features in screenplays to movie performance: an empirical investigation by V. Kumar
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Date
2021
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Springer
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Paulich, B.J., & Kumar, V. (2021). Relating entertainment features in screenplays to movie performance: an empirical investigation. Journal of the Academy of Marketing Science, 49, 1222-1242. https://doi.org/10.1007/s11747-021-00794-y