Relating entertainment features in screenplays to movie performance: an empirical investigation by V. Kumar
dc.contributor.author | Kumar, V. | |
dc.date.accessioned | 2024-07-05T10:50:24Z | |
dc.date.available | 2024-07-05T10:50:24Z | |
dc.date.issued | 2021 | |
dc.identifier.citation | Paulich, B.J., & Kumar, V. (2021). Relating entertainment features in screenplays to movie performance: an empirical investigation. Journal of the Academy of Marketing Science, 49, 1222-1242. https://doi.org/10.1007/s11747-021-00794-y | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/7991 | |
dc.language.iso | en | |
dc.publisher | Springer | |
dc.title | Relating entertainment features in screenplays to movie performance: an empirical investigation by V. Kumar | |
dc.type | Article |
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