Relating entertainment features in screenplays to movie performance: an empirical investigation by V. Kumar

dc.contributor.authorKumar, V.
dc.date.accessioned2024-07-05T10:50:24Z
dc.date.available2024-07-05T10:50:24Z
dc.date.issued2021
dc.identifier.citationPaulich, B.J., & Kumar, V. (2021). Relating entertainment features in screenplays to movie performance: an empirical investigation. Journal of the Academy of Marketing Science, 49, 1222-1242. https://doi.org/10.1007/s11747-021-00794-y
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7991
dc.language.isoen
dc.publisherSpringer
dc.titleRelating entertainment features in screenplays to movie performance: an empirical investigation by V. Kumar
dc.typeArticle

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