Rural Immersion project : A marketing study of dinosaur fossil park, Balasinor a tourism perspective and Kaleshwari eco-tourism site
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Date
2021
Journal Title
Journal ISSN
Volume Title
Publisher
MICA
Abstract
The Balasinor Dinosaur Fossil Park & Museum is a fossil site located in Balasinor, Gujarat. It is the second largest fossil park in the world. It is also home to the Rajasaurus narmadensis, a carnivorous dinosaur from the same family as the T-Rex. As a group, we were assigned the task of studying the area and ideating on ways to build awareness for the park, find ways to increase footfall to the park and find alternative means of livelihood for Balasinor locals.
Research Methodology We conducted both primary and secondary research for this aspect of the project.
Primary Research: We conducted primary research in the form of unstructured interviews and followed a generic discussion guide to orchestrate the flow of the discussions.
Description
Area: Balasinor, District: Mahisagar, State : Gujarat
Keywords
Marketing and branding, Building awareness, Increasing footfall