Rural Immersion project : A marketing study of dinosaur fossil park, Balasinor a tourism perspective and Kaleshwari eco-tourism site

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dc.contributor.authorChakrabarti, Amartya
dc.contributor.authorShah, Bhavishya
dc.contributor.authorRawal, Keyur
dc.contributor.authorShah, Pratik
dc.contributor.authorBhattacharjee,Srija
dc.contributor.authorPandita,Tanvi
dc.date.accessioned2025-03-09T20:00:55Z
dc.date.available2025-03-09T20:00:55Z
dc.date.issued2021
dc.descriptionArea: Balasinor, District: Mahisagar, State : Gujarat
dc.description.abstractThe Balasinor Dinosaur Fossil Park & Museum is a fossil site located in Balasinor, Gujarat. It is the second largest fossil park in the world. It is also home to the Rajasaurus narmadensis, a carnivorous dinosaur from the same family as the T-Rex. As a group, we were assigned the task of studying the area and ideating on ways to build awareness for the park, find ways to increase footfall to the park and find alternative means of livelihood for Balasinor locals. Research Methodology We conducted both primary and secondary research for this aspect of the project. Primary Research: We conducted primary research in the form of unstructured interviews and followed a generic discussion guide to orchestrate the flow of the discussions.
dc.identifier.otherGroup- 14, PGDMC Batch 2020-22
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9902
dc.language.isoen
dc.publisherMICA
dc.subjectMarketing and branding
dc.subjectBuilding awareness
dc.subjectIncreasing footfall
dc.titleRural Immersion project : A marketing study of dinosaur fossil park, Balasinor a tourism perspective and Kaleshwari eco-tourism site

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