Television audience - behaviour, perceptions and viewership

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199524.pdf (11.6 MB)

Date

1997

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Journal ISSN

Volume Title

Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

media planning, television audience, perceptions, behaviour, viewership, producers, audience measurement, analysis, channels

Citation

URI

http://ir.mica.ac.in/handle/123456789/5214

Collections

Dissertations and Thesis