Television audience - behaviour, perceptions and viewership

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dc.contributor.advisorPradip Chakravarty
dc.contributor.authorNavin Khemka
dc.date.accessioned2023-12-15T17:25:17Z
dc.date.available2023-12-15T17:25:17Z
dc.date.issued1997
dc.format.extentvii, 67p.
dc.identifier.other00116
dc.identifier.other00117
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5214
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1995024
dc.subjectmedia planning
dc.subjecttelevision audience
dc.subjectperceptions
dc.subjectbehaviour
dc.subjectviewership
dc.subjectproducers
dc.subjectaudience measurement
dc.subjectanalysis
dc.subjectchannels
dc.titleTelevision audience - behaviour, perceptions and viewership
dc.typeThesis
dcterms.identifier302.23 KHE

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