A study of varied ROI techniques and issues impacting ROI in the context of media of planning and advertising

Thumbnail Image

Files

200220.pdf (574.56 KB)

Date

2004

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

Citation

URI

http://ir.mica.ac.in/handle/123456789/5023

Collections

Dissertations and Thesis