A study of varied ROI techniques and issues impacting ROI in the context of media of planning and advertising

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dc.contributor.advisorAtul Phadnis
dc.contributor.authorChandrashekhar Lakshminarayanan
dc.date.accessioned2023-12-15T17:24:35Z
dc.date.available2023-12-15T17:24:35Z
dc.date.issued2004
dc.identifier.other001398
dc.identifier.other001399
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5023
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG200220
dc.titleA study of varied ROI techniques and issues impacting ROI in the context of media of planning and advertising
dc.typeThesis
dcterms.identifier659.104 LAK

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