Consumer evaluations of brand extensions : mediating effects of consumer involvement and user-status

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199506.pdf (2.52 MB)

Date

1997

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Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

marketing research, brands, branding, brand extensions, consumer involvement, evaluations

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http://ir.mica.ac.in/handle/123456789/5014

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Dissertations and Thesis