Consumer evaluations of brand extensions : mediating effects of consumer involvement and user-status

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dc.contributor.advisorPradeep Krishnatray
dc.contributor.authorAmit Saini
dc.date.accessioned2023-12-15T17:24:33Z
dc.date.available2023-12-15T17:24:33Z
dc.date.issued1997
dc.format.extentviii, 108p.
dc.identifier.other0051
dc.identifier.other00200
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5014
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG199506
dc.subjectmarketing research
dc.subjectbrands
dc.subjectbranding
dc.subjectbrand extensions
dc.subjectconsumer involvement
dc.subjectevaluations
dc.titleConsumer evaluations of brand extensions : mediating effects of consumer involvement and user-status
dc.typeThesis
dcterms.identifier658.8343 SAI

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