Branding and disruptive innovation: Owning game-changing subcategories

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1007_Branding and disruptive innovation by Varsha Jain.pdf (3.7 MB)

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2024

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Wiley India Pvt. Ltd.

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Aaker, D., & Jain, V. (2024). Branding and disruptive innovation: Owning game-changing subcategories. Wiley India.

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http://ir.mica.ac.in/handle/123456789/8508

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