Branding and disruptive innovation: Owning game-changing subcategories

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dc.contributor.authorJain, Varsha
dc.date.accessioned2024-10-11T10:52:53Z
dc.date.available2024-10-11T10:52:53Z
dc.date.issued2024
dc.identifier.citationAaker, D., & Jain, V. (2024). Branding and disruptive innovation: Owning game-changing subcategories. Wiley India.
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8508
dc.language.isoen
dc.publisherWiley India Pvt. Ltd.
dc.titleBranding and disruptive innovation: Owning game-changing subcategories
dc.typeBook

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