The interrelationship between viewership motivation, team loyalty, fan identification and viewership behaviour in cricket: A PLS-SEM approach by Subrat Sarangi
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Date
2023
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Sage
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Sarangi, S., & Jena, A.K. (2023). The interrelationship between viewership motivation, team loyalty, fan identification and viewership behaviour in cricket: A PLS-SEM approach. Journal of Creative Communication, https://doi.org/10.1177/09732586231218919