The interrelationship between viewership motivation, team loyalty, fan identification and viewership behaviour in cricket: A PLS-SEM approach by Subrat Sarangi

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dc.contributor.authorSarangi, Subrat
dc.date.accessioned2024-07-05T10:13:11Z
dc.date.available2024-07-05T10:13:11Z
dc.date.issued2023
dc.identifier.citationSarangi, S., & Jena, A.K. (2023). The interrelationship between viewership motivation, team loyalty, fan identification and viewership behaviour in cricket: A PLS-SEM approach. Journal of Creative Communication, https://doi.org/10.1177/09732586231218919
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7977
dc.language.isoen
dc.publisherSage
dc.titleThe interrelationship between viewership motivation, team loyalty, fan identification and viewership behaviour in cricket: A PLS-SEM approach by Subrat Sarangi
dc.typeArticle

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