Unlocking social media success: How prosumers drive brand engagement through authentic conversations with consumers by Suresh Malodia
Loading...
Date
2024
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Wiley-Blackwell Publishing Ltd.
Abstract
Description
Keywords
Citation
Malodia, S., Filieri, R., Otterbring, T., & Dhir, A. (2024). Unlocking social media success: How prosumers drive brand engagement through authentic conversations with consumers. British Journal of Management, https://doi.org/10.1111/1467-8551.12823