Unlocking social media success: How prosumers drive brand engagement through authentic conversations with consumers by Suresh Malodia

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dc.contributor.authorMalodia, Suresh
dc.date.accessioned2024-07-05T11:25:35Z
dc.date.available2024-07-05T11:25:35Z
dc.date.issued2024
dc.identifier.citationMalodia, S., Filieri, R., Otterbring, T., & Dhir, A. (2024). Unlocking social media success: How prosumers drive brand engagement through authentic conversations with consumers. British Journal of Management, https://doi.org/10.1111/1467-8551.12823
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8001
dc.language.isoen
dc.publisherWiley-Blackwell Publishing Ltd.
dc.titleUnlocking social media success: How prosumers drive brand engagement through authentic conversations with consumers by Suresh Malodia
dc.typeArticle

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