Immersive marketing strategy: Exploring the lnfluence of 2d and 3d billboards on the cognitive and emotional aspects of consumer behavior

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dc.contributor.authorShah, Prutha
dc.date.accessioned2025-02-20T15:50:36Z
dc.date.available2025-02-20T15:50:36Z
dc.date.issued2024
dc.identifier.citationShah, P., & Gidwani, S. (2024). Immersive marketing strategy: Exploring the lnfluence of 2d and 3d billboards on the cognitive and emotional aspects of consumer behavior. [Conference Abstract]. In M. Kumar., & S. Patra (Eds.), ICMC 2024: MICA’s 10th International Communication Management Conference. (pp. 24). Ahmedabad: Excel India Publishers.
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9722
dc.language.isoen
dc.publisherExcel India Publishers
dc.titleImmersive marketing strategy: Exploring the lnfluence of 2d and 3d billboards on the cognitive and emotional aspects of consumer behavior
dc.typeOther

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