Consumer behaviour in the case of 'unmentionable' products, among females : an attempt to apply the Engel-Blackwell-Miniard model
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Date
1998
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Publisher
Mudra Institute of Communications Ahmedabad
Abstract
Description
Keywords
marketing research, consumer behaviour, activities prior to and after the purchases, behaviour patterns, motivations, beliefs, openions, attitudes, environmental influences, understanding criticality, further investigation quantification