Consumer behaviour in the case of 'unmentionable' products, among females : an attempt to apply the Engel-Blackwell-Miniard model

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dc.contributor.advisorPradeep, Krishnatray
dc.contributor.authorSen, Shuktara
dc.date.accessioned2024-11-20T08:26:17Z
dc.date.available2024-11-20T08:26:17Z
dc.date.issued1998
dc.format.extent166p.
dc.identifier.other00361
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/9012
dc.language.isoen_US
dc.publisherMudra Institute of Communications Ahmedabad
dc.relationPG1996054
dc.subjectmarketing research
dc.subjectconsumer behaviour
dc.subjectactivities prior to and after the purchases
dc.subjectbehaviour patterns
dc.subjectmotivations
dc.subjectbeliefs
dc.subjectopenions
dc.subjectattitudes
dc.subjectenvironmental influences
dc.subjectunderstanding criticality
dc.subjectfurther investigation quantification
dc.titleConsumer behaviour in the case of 'unmentionable' products, among females : an attempt to apply the Engel-Blackwell-Miniard model
dc.typeThesis
dcterms.dateCopyrighted1996-1998

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