Discovering AI-driven purposeful political brand content to influence the voters’ attitude

Thumbnail Image

Files

1018_Discovering AI-driven purposeful political brand content by Varsha Jain and Himani Sharma.pdf (573.17 KB)

Date

2024

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Sage Publications Ltd.

Abstract

Description

Keywords

Citation

Jain, V., & Sharma, H. (2024). Discovering AI-driven purposeful political brand content to influence the voters’ attitude. International Journal of Market Research. https://doi.org/10.1177/14707853241309294

URI

https://ir.mica.ac.in//handle/123456789/9197

Collections

Research Articles