Discovering AI-driven purposeful political brand content to influence the voters’ attitude

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dc.contributor.authorJain, Varsha
dc.contributor.authorSharma, Himani
dc.date.accessioned2024-12-16T11:58:02Z
dc.date.available2024-12-16T11:58:02Z
dc.date.issued2024
dc.identifier.citationJain, V., & Sharma, H. (2024). Discovering AI-driven purposeful political brand content to influence the voters’ attitude. International Journal of Market Research. https://doi.org/10.1177/14707853241309294
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9197
dc.language.isoen
dc.publisherSage Publications Ltd.
dc.titleDiscovering AI-driven purposeful political brand content to influence the voters’ attitude
dc.typeArticle

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