Conceptualising celebrity endorsement: the Indian advertiser’s perspective by Varsha Jain, Subhadip Roy, Mari Sudha, and Aarzoo Daswani

Thumbnail Image

Files

FP_329.pdf (6.1 MB)

Date

2009

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Media Asia

Abstract

Description

Keywords

Citation

URI

http://ir.mica.ac.in/handle/123456789/6847

Collections

Research Articles