Conceptualising celebrity endorsement: the Indian advertiser’s perspective by Varsha Jain, Subhadip Roy, Mari Sudha, and Aarzoo Daswani

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dc.contributor.authorJain, Varsha
dc.date.accessioned2024-01-21T17:56:02Z
dc.date.available2024-01-21T17:56:02Z
dc.date.issued2009
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6847
dc.language.isoen_US
dc.publisherMedia Asia
dc.sourceMedia Asia
dc.titleConceptualising celebrity endorsement: the Indian advertiser’s perspective by Varsha Jain, Subhadip Roy, Mari Sudha, and Aarzoo Daswani
dc.typeArticle

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