Digital brand governance
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Date
2024
Authors
Thakur, Sukaran
Journal Title
Journal ISSN
Volume Title
Publisher
Routledge
Abstract
Description
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Citation
Thakur, S. (2024). Digital brand governance. In P. Shroff-Mehta., J.N. Sheth., J. Garrison., & S.R. Mehta (Eds), The Routledge handbook of global and digital governance crossroads: Stakeholder engagement and democratization. Taylor & Francis.