Digital brand governance

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Date

2024

Authors

Thakur, Sukaran

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Volume Title

Publisher

Routledge

Abstract

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Citation

Thakur, S. (2024). Digital brand governance. In P. Shroff-Mehta., J.N. Sheth., J. Garrison., & S.R. Mehta (Eds), The Routledge handbook of global and digital governance crossroads: Stakeholder engagement and democratization. Taylor & Francis.