Digital brand governance
| dc.contributor.author | Thakur, Sukaran | |
| dc.date.accessioned | 2024-11-20T13:19:28Z | |
| dc.date.available | 2024-11-20T13:19:28Z | |
| dc.date.issued | 2024 | |
| dc.identifier.citation | Thakur, S. (2024). Digital brand governance. In P. Shroff-Mehta., J.N. Sheth., J. Garrison., & S.R. Mehta (Eds), The Routledge handbook of global and digital governance crossroads: Stakeholder engagement and democratization. Taylor & Francis. | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/9115 | |
| dc.language.iso | en | |
| dc.publisher | Routledge | |
| dc.title | Digital brand governance | |
| dc.type | Book chapter |
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