Understanding the response mechanism adopted by brand for negative word of mouth

Thumbnail Image

Files

2014056.pdf (1.14 MB)

Date

2016

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

Citation

URI

http://ir.mica.ac.in/handle/123456789/6298

Collections

Dissertations and Thesis