Understanding the response mechanism adopted by brand for negative word of mouth
| dc.contributor.advisor | Falguni V. Oza | |
| dc.contributor.author | Dhivhya, S. A. | |
| dc.date.accessioned | 2024-01-04T17:19:16Z | |
| dc.date.available | 2024-01-04T17:19:16Z | |
| dc.date.issued | 2016 | |
| dc.format.extent | 55p. | |
| dc.identifier.other | 3834 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/6298 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications, Ahmedabad | |
| dc.relation | PG20140121056 | |
| dc.title | Understanding the response mechanism adopted by brand for negative word of mouth | |
| dc.type | Thesis | |
| dcterms.identifier | 658.827 DHI |
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