Generative AI in marketing: Promises, perils, and public policy implications

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1003_Generative AI in marketing by V Kumar and Shaphali Gupta.pdf (1.01 MB)

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2024

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American Marketing Association

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Kumar, V., Kotler, P., Gupta, S., & Rajan, B. (2024). Generative AI in marketing: Promises, perils, and public policy implications. Journal of Public Policy & Marketing, https://doi.org/10.1177/07439156241286499

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http://ir.mica.ac.in/handle/123456789/8384

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