Generative AI in marketing: Promises, perils, and public policy implications

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dc.contributor.authorKumar, V.
dc.contributor.authorGupta, Shaphali
dc.date.accessioned2024-09-20T09:54:28Z
dc.date.available2024-09-20T09:54:28Z
dc.date.issued2024
dc.identifier.citationKumar, V., Kotler, P., Gupta, S., & Rajan, B. (2024). Generative AI in marketing: Promises, perils, and public policy implications. Journal of Public Policy & Marketing, https://doi.org/10.1177/07439156241286499
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8384
dc.language.isoen
dc.publisherAmerican Marketing Association
dc.titleGenerative AI in marketing: Promises, perils, and public policy implications
dc.typeArticle

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