Integrated marketing communications : is it inevitable to a successful Indian corporate ?

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199424.pdf (9.18 MB)

Date

1996

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Journal Title

Journal ISSN

Volume Title

Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

client servicing, integrated marketing communications, importance, problems, Indian context, advantages

Citation

URI

http://ir.mica.ac.in/handle/123456789/4770

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Dissertations and Thesis