Integrated marketing communications : is it inevitable to a successful Indian corporate ?

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dc.contributor.advisorNirmal Goswami
dc.contributor.authorPradeep P. Suthan
dc.date.accessioned2023-12-15T17:23:54Z
dc.date.available2023-12-15T17:23:54Z
dc.date.issued1996
dc.format.extentiv, 43p.
dc.identifier.other31
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4770
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1994024
dc.subjectclient servicing
dc.subjectintegrated marketing communications
dc.subjectimportance
dc.subjectproblems
dc.subjectIndian context
dc.subjectadvantages
dc.titleIntegrated marketing communications : is it inevitable to a successful Indian corporate ?
dc.typeThesis
dcterms.identifier658.802 SUT

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