Rural Immersion project : Vrutti Organization - Exploring Fintech solutions for women fish vendors in Coastal Chennai

Abstract

The seeds of Vrutti were sown way back in 2002 by two graduates of Institute of Rural Management, Anand. Their commitment was to find a solution to poverty, marginalisation of different working classes and social upliftment through wealth generation and giving a boost to small producers. With a passion for social entrepreneurship the duo went on to find long-term complete solutions which had more than a local impact. Vision: Enhancing people’s wellbeing through knowledge, innovations and transformative actions. Mission: Building the wealth and resilience of small producers and vulnerable communities through transformative livelihoods solutions Vrutti recognised that solutions to societal problems are largely isolated and do not converge towards a unifying solution. They have thus set out to integrate to facilitate solutions. Their journey has taken them from being a ‘livelihood resource centre’ to a ‘livelihood impact partner’ . They have played a significant role in increasing small producers’ profitabilities by 300% on an average.

Description

State & Area : Madhya Pradesh

Keywords

Virtual Immersion Work

Citation