Consumer sales promotion : a view to a kill

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199416.pdf (16.22 MB)

Date

1996

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

client servicing, consumer sales promotion, buying behviour, promotion strategy, strategy v/s tactics, recent developments, failure, success

Citation

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http://ir.mica.ac.in/handle/123456789/4692

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Dissertations and Thesis