Consumer sales promotion : a view to a kill
dc.contributor.advisor | Nirmal Goswami | |
dc.contributor.author | Vivek Kumar | |
dc.date.accessioned | 2023-12-15T17:23:44Z | |
dc.date.available | 2023-12-15T17:23:44Z | |
dc.date.issued | 1996 | |
dc.format.extent | 104p. | |
dc.identifier.other | 0020 | |
dc.identifier.other | 0021 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/4692 | |
dc.language.iso | en_US | |
dc.publisher | Mudra Institute of Communications, Ahmedabad | |
dc.relation | PG199416 | |
dc.subject | client servicing | |
dc.subject | consumer sales promotion | |
dc.subject | buying behviour | |
dc.subject | promotion strategy | |
dc.subject | strategy v/s tactics | |
dc.subject | recent developments | |
dc.subject | failure | |
dc.subject | success | |
dc.title | Consumer sales promotion : a view to a kill | |
dc.type | Thesis | |
dcterms.identifier | 658.82 KUM | |
dcterms.subject | Pepsi | |
dcterms.subject | Horlicks |
Files
Original bundle
1 - 1 of 1