Insight on accounting planning: A view from the Indian ad industry

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dc.contributor.authorVasavada-Oza, Falguni
dc.date.accessioned2025-06-04T06:46:50Z
dc.date.available2025-06-04T06:46:50Z
dc.date.issued2008
dc.identifier.citationPatwardhan, P., Patwardhan, H., & Vasavda-Oza, F. (2008). Insight on accounting planning: A view from the Indian Ad Industry. In Proceedings of 2008 conference of the American academy of advertising (pp. 284-295).San Mateo, California: The American Academy of Advertising.
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/10210
dc.language.isoen
dc.publisherThe American Academy of Advertising, San Mateo, California
dc.titleInsight on accounting planning: A view from the Indian ad industry
dc.typeOther

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