The two schools of thought on advertising research a comparison

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99042.pdf (131.31 KB)

Date

2001

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Volume Title

Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

advertising research, television commercials, advertising tracking, compare and contrast two school thoughts, brand recall

Citation

URI

http://ir.mica.ac.in/handle/123456789/4832

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Dissertations and Thesis