The two schools of thought on advertising research a comparison

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dc.contributor.advisorP. K. Sinha
dc.contributor.authorShobhana Ramachandran
dc.date.accessioned2023-12-15T17:24:03Z
dc.date.available2023-12-15T17:24:03Z
dc.date.issued2001
dc.format.extent41P.
dc.identifier.other00853
dc.identifier.other00854
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4832
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG99042
dc.subjectadvertising research
dc.subjecttelevision commercials
dc.subjectadvertising tracking
dc.subjectcompare and contrast two school thoughts
dc.subjectbrand recall
dc.titleThe two schools of thought on advertising research a comparison
dc.typeThesis
dcterms.identifier659.1072 RAM
dcterms.subjectCompaq
dcterms.subjectCompaq Presario

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