Virtual influencers: A design study using anthropomorphism and self-congruence perspectives
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Date
2024
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Routledge
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Mehta, B., Manisha-Pathak, S., & Bansal, A. (2024). Virtual influencers: A design study using anthropomorphism and self-congruence perspectives. Journal of Strategic Marketing, https://doi.org/10.1080/0965254X.2024.2443784