Virtual influencers: A design study using anthropomorphism and self-congruence perspectives

Simple item page
dc.contributor.authorMehta, Bhakti
dc.contributor.authorPathak-Shelat, Manisha
dc.date.accessioned2024-12-20T11:57:52Z
dc.date.available2024-12-20T11:57:52Z
dc.date.issued2024
dc.identifier.citationMehta, B., Manisha-Pathak, S., & Bansal, A. (2024). Virtual influencers: A design study using anthropomorphism and self-congruence perspectives. Journal of Strategic Marketing, https://doi.org/10.1080/0965254X.2024.2443784
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9216
dc.language.isoen
dc.publisherRoutledge
dc.titleVirtual influencers: A design study using anthropomorphism and self-congruence perspectives
dc.typeArticle

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
1020_Virtual influencers by Mehta Bhakti and Manisha Pathak-Shelat.pdf
Size:
1.94 MB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed to upon submission
Description:
Download

Collections

Research Articles