A study to analyse the gaps that exist in the account planning systems in their capacity to focus on relevant human truths and give the brands a role in peoples life

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dc.contributor.advisorSantosh Desai
dc.contributor.authorDheeraj Sinha
dc.date.accessioned2023-12-15T17:23:43Z
dc.date.available2023-12-15T17:23:43Z
dc.date.issued1999
dc.format.extent112p.
dc.identifier.other00438
dc.identifier.other00439
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4683
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG199711
dc.subjectadvertising agency
dc.subjectaccount planning
dc.subjectbranding
dc.subjectrole of account planning
dc.subjectstrategy
dc.subjectaccount planning systems
dc.subjectconsumer insights
dc.subjectbrand analysis
dc.subjectcommunication strategy
dc.subjectmeasuring effectivenss
dc.subjectconsumer motivation
dc.titleA study to analyse the gaps that exist in the account planning systems in their capacity to focus on relevant human truths and give the brands a role in peoples life
dc.typeThesis
dcterms.identifier659.1125 SIN

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